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Thesis Paper: Brand Audit - Coca Cola

The act wine sellers do which includes giving samples on the street and even how the talented actors paraded on the street to attract people to go to theaters in the past are some early forms of advertising (O’Barr, 2010)....

Thesis Paper: Brand Audit – Coca Cola

The rise of digital technologies has transformed how advertising, cinema, games, music, television and video are consumed. Media companies — both hardware and content developers — have had to alter how they reach and retain customers. Understanding and analyzing the competition is vital for achieving success in a shifting media landscape.

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Thesis cinema advertising

Attain a holistic, global view of the modern advertising world and its myriad challenges with our timely analysis and data on established media including cinema, magazines, newspapers, radio and television — as well as the emerging, digital-driven landscape of mobile and online platforms.

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Bachelor Thesis - Big house cinema on Behance

Does Sex Really Sell in Advertising? - The Balance

Giovanna Callegari holds a PhD in Gender Studies (University Federico II, Naples, Italy). She has published and lectured extensively on topics including imagination, body and representation; women and cultural representation in visual arts and cinema; aesthetic education and ethics of relationships, subalternity and alterity. Since 2007 she deals with philosophical practices concerning arts and education. She has collaborated with journals like La camera blu. Journal of gender studies (University Federico II, Naples), Shift. International Journal of Philosophical Studies, Quaderni di Cinema Sud, International Association of Women Philosophers (IAPH-Italia), and she is a member of Filosofia Fuori le Mura Association, and worked also together with Mediateca Santa Sofia (Naples City Council-Department for Social Policies, Youth Services and Equal Opportunities).

In today’s highly competitive market, marketers are facing challenges in developing effective TV advertisement and thus they have to think beyond informing, educating and facilitating the customers....

Media & Advertising Market Research and Analysis | …
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    My bachalor thesis about a new brand - BIG HOUSE CINEMA. I've aimed a modern, luxury and simple design.

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PhD in Audiovisual Communication and Advertising - …

Advertisers construct a sense of synonymy to brands and products while influencing consumer’s settled way of thinking or feeling about the brand or product, typically one that is reflected in a person’s behavior.

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